The next chapter of Hermès Beauty is, quite literally, a feast for the eyes.

This month, the French fashion house unveils its first makeup collection centered on the gaze with vivid eyeshadows, mascaras, brushes, and an eyelash curler. Named Le Regard, the tightly-edited range encourages self-expression with color. But trust: The myriad hues are less shocking (no electric neons!) and more understated in their approach. As Gregoris Pyrpylis, makeup artist and creative director for Hermès Beauty, puts it. "[These colors] invite people to open a new door into color," he says. "The eyes are an accessory."

The collection includes six refillable Ombres d'Hermès eyeshadow quartets ($108), each featuring a set of harmonizing hues—three of which are more neutral, while the fourth acts as a more vivid statement color, like coral pink, teal green, or midnight blue. "They definitely speak to someone who loves color and wants to experiment, but also with someone who wants to feel safer with more neutral shades," says Pyrpylis.

The finishes of the buttery, lightweight pigments are inspired by fabrics, which range from mattes with a chiffon-like softness to shimmers that evoke silk lamé. Each hue can be worn alone for a sheer wash on the lids or layered for more dimension and color impact.

Furthering the color story are six Trait d'Hermès mascaras ($68) inspired by heritage Hermés shades, including Violet Indigo, a deep cerulean; Vert Titian, a dark bottle green; and Rouge H, a cherry brown with a hint of burgundy. "These colors are more subtle, discreet, subdued—a hint of color," explains Pyrpylis. "It's something you maybe notice, maybe not. But you'll feel there's something different going on. It's all about feeling rather than seeing."

For a dose of color on the lashes, Pyrpylis offers a few tips: For a cat-eye effect, brush all the upper lashes outward, concentrating extra product on the outer corners. To capture a '70s vibe, apply generously on the upper and lower lashes and then use the wand's tip to add small dots of products to the roots for a tightlined effect.

Naturally, the eye pigments and tools—a Courbe-cils eyelash curler ($79) and four Les Pinceaux Hermès eye brushes in striped lacquered wood ($84 each)—dazzle in form, with all of the sleek, Bauhaus-inspired packaging designed by Pierre Hardy, but also function. You don't have to be precious with them, assures Pyrpylis.

"It’s a collection that really invites [you to use it] rather than sitting in your bathroom just [so you can] look at it and say, ‘Oh, I have a beautiful Hermès object,’" he says. "Hermès objects invite you to use them.”

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